NYFW 2024

Adore Me’s New York Fashion Week show was narrated as a love story. Each chapter reflected a collection (Valentine’s Day, Spring, and Bridal). I created a custom toile de Jouy pattern with all the looks from the collections as part of the branding. My art direction and design strived to create a cohesive look and feel, from the invitations to the runway. The stage backgrounds transport the audience into a romantic storybook setting as models wearing Adore Me products (adorned in whimsical bows) make their way down the runway.