Joyja Summer Campaign

Joyja is the happy period panty—every collection brings fun colors, bold prints, and a little joy to your cycle. For summer, the collection took inspiration from fresh fruit, letting the playful prints drive the creative direction. The mood is youthful, vibrant, and lighthearted, with imagery that feels like a summer daydream.

I also designed custom branded fruit sticker graphics to enhance the storytelling and reinforce Joyja’s playful personality.