Act I: Hearts on Fire

Style with black veil, black gloves,
and play with cutout details.
All looks paired with red lipstick.

Act II:
Diamonds Are A
Girl’s Best Friend

Style with sparkles, diamonds, and play
with sheerness for a sense of illusion.
All looks paired with nude lipstick.

Act III: Cupid’s Kiss

Style with pink ruffles, pearls,
and play with volume and softness.
All looks paired with pink lipstick.

NYFW: Adore Me Cabaret

For Adore Me’s Cabaret show at New York Fashion Week, I envisioned a bold, cohesive visual story centered around a vibrant red curtain—a symbol that became the heartbeat of the entire campaign. From elegant guest invitations to immersive video screens throughout the venue, that striking motif tied every element together with theatrical flair.

I crafted detailed mood boards and led styling, hair, and makeup direction for all 40 models, including influencers and celebrities, ensuring each look embodied the cabaret spirit. Guiding the creative team closely, I oversaw everything from backstage e-commerce photography to dynamic set design, making sure every detail told a unified story that elevated the brand on and off the runway.

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Valentine's Day Campaign

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Loungewear Campaign