Valentine’s Day Campaign
Adore Me x Francia Raisa

For our Valentine’s Day collection, we collaborated with actress Francia Raisa to create a story-driven campaign that seamlessly bridged the holiday and our cabaret-themed New York Fashion Week show. The collection launched five days before the runway, setting the stage—literally and figuratively—for the big reveal.

The visual direction combined the romantic allure of Valentine’s Day with the drama of the theater, unfolding like a performance. Francia, styled in each of the five featured products, takes us on a journey:

We open at the box office, where she invites the viewer in by offering a ticket. From there, we get a fly-on-the-wall glimpse backstage as she prepares for the show—intimate, candid, and full of anticipation. Then, Francia playfully poses among the iconic red velvet theater seats, embodying the flirtatious, bold energy of the collection. Finally, she takes the stage, completing the narrative arc. Francia was also set to walk the runway in the same looks featured in the campaign, tying the entire experience together—from screen to spotlight.