Adore Me’s Birthday Campaign

Adore Me brought back classic styles from the archives to celebrate our birthday, including the lacey London bra worn by Love Island’s Kaylor Martin. Her first collaborative post garnered 175k likes, 255 comments, and 370 shares on Instagram, driving exceptional brand engagement. As a result, the London bra was the bestselling bra in August.

The campaign combined editorial storytelling, behind-the-scenes content, and polished social visuals for a fully immersive brand experience.