Adore Me x Jordyn Woods

Rooted in authenticity, this campaign reintroduced Jordyn Woods beyond her curated image and WAG label—highlighting her humor, vision, and effortless confidence in our loungewear. Her personality came through in every detail, from playful props to poses that felt natural and unguarded.

Visually, the world was graphic yet soft—silky bedding, stacked pillows, plush textures, and a palette drawn from the collection. The 360 rollout spanned a campaign page, social content, look book, launch dinner, YouTube content, and DOOH, creating one cohesive story across every touchpoint.